Daily Archives : December 19th, 2016

Why Data Analytics is Vital for the Gaming Industry

The world of Hollywood is full of worldwide fame, glamour, and big bucks but there is an entertainment industry which is way bigger. Please welcome video games! The revenues generated by all kinds of video games are more than twice than the financial results of the movie industry. And it is growing at a constant pace. On top of this, gaming is generating a huge amount of data. Electronic Arts have 275 million active users generating 50TB data a day. It is no surprise that gaming industry is utilizing data analytics in its full scope. Technology, financials, gameplay, marketing, strategic, just name an analytics domain and you`ll find it working on high revs in the gaming industry.