Monthly Archives : January, 2017

30 Jan 2017

How big data analytics will change advertising campaigns

20 years ago the world was changed by the Internet. It accelerated the knowledge access, it changed the way we communicate and create relations between each other and undisputedly – it changed the way we do business. And created a lot of new businesses.

Today we`re facing another big change and it is all about big data and analytics. It is capable of extracting benefits almost everywhere. Starting with coffee shops and restaurants, to professional sports and even modern advertising. Not just marketing but actual advertising.

18 Jan 2017

What is restaurant data analytics all about?

Predictive and big data analytics are extremely hot these days, since the belief that the data is the new oil is taking over business managers from all sectors and industries. Data analytics for restaurants is also available even though the revenue of a particular restaurant location is not that big. But there are opportunities which make the difference between good and best.

10 Jan 2017

Solving HR problems with Big Data and Analytics

If someone has told you that data analytics is something relatively new in Human Relations, do not believe them. The truth is that a big part of the HR work is to plan. You cannot have proper planning without accurate forecasting, something we have already discussed at this analytics blog. Well, it turns out that HR people and their industry as a whole are still far of maturity in terms of utilizing its data (trust us, they have a lot) into predictive analytics. Recent Deloitte survey of business and HR leaders shows that companies exploiting HR analytics are extremely small fraction of the market – 4% in 2015 vs 8% in 2016. The study highlights that this number is going to increase due to a shift of HR professionals expectations.