20 years ago the world was changed by the Internet. It accelerated the knowledge access, it changed the way we communicate and create relations between each other and undisputedly – it changed the way we do business. And created a lot of new businesses.
Today we`re facing another big change and it is all about big data and analytics. It is capable of extracting benefits almost everywhere. Starting with coffee shops and restaurants, to professional sports and even modern advertising. Not just marketing but actual advertising.