Boston Matrix is a simple analytics diagram displaying business data in a convenient manner to deliver insights to managers on the performance of a product in terms of profitability and sales volumes. This data visualization approach, also known as growth-share matrix or portfolio diagram can be applied not just in terms of product performance but also in terms of ranking almost everything, including customers, revenue sources, marketing activities, etc. It is suitable even for NGOs willing to be more efficient in fundraising.
How telecommunication companies utilize data analytics
For just a decade, the telco sector is nothing like what it was like. Telecommunication companies faced transforming changes and data is the centerpiece. First, mobile telecom companies shifted their focus from voice vendors to data carriers. Fixed services became obsolete and experience downfall. Competition became more fierce than ever because a market maturity means a limited amount of end users even though IoT are percepted as a potential booster. So, such situation should be examined more as an opportunity than like a dangerous threat.