Q-Commerce is the natural evolvement of E-Commerce, especially in the grocery segment. The always-on culture of smartphones made us more immediate including our purchasing habits. The Q-Commerce segment grew rapidly during the COVID-19 pandemics due to its convenience and fast delivery, up to 30, or even 15 minutes in some instances. It is like the corner shop but at your front door. How nice, isn’t it?
How Q-Commerce is possible?
Unlike brick and mortar retailers, Q-Commerce vendors have a limited assortment and a bit higher but still affordable pricing. They rely on so-called Dark Stores, a small warehouse full of groceries located throughout the city. As bikes, scooters, and bicycles are faster in congested urban traffic, customers can expect delivery within half an hour or less.