Category : Analytics & Real LIfe

Analytics & Real LIfe

The world we live in is meeting us with data analytics products, applications, correlations and sometimes causations. It is interesting enough to share some findings.

How data analytics helped Boston to save $5M and forced UPS to ban left turns

The students in the USA are eligible for school bus transportation if they live beyond a particular radius of the school. The yellow school buses are largely unchanged since their debut in 1939 even though their routes are getting more and more complex in the past 80 years. This is because of the number of students, schools, road systems and the system of rules.

When AI helps you choose a gift

Good retailers sell well, and best retailers offer their customers an unforgettable experience. The story of the 1800-Flowers.com online store is interesting because it traces the path that a Manhattan flower shop bought in the 1970s for $ 10,000 to a multimillion business that generated $ 1.2 bn. in sales just last year. The achievement goes through impressive AI innovation that has cemented its leadership position in the US online marketplace.

5 AI Myths. Busted

Since AI has turned into a buzzword, many misperceptions created too many myths we`d like to share with you and bust together just like Adam Savage and Jamie Hyneman. Even though we are living right within the Secondary Information Age, the lack of understanding of what actually is AI and where it can bring the society we are all living in, it is a foundation of quite a few misconceptions. Some of them funny, other rather scary.

How AI & predictive analytics fuel credit scoring-as-a-service

Just think of it! Without credit and lending businesses, we would not be able to buy a house or appliances when we need them. Business would not be able to grow, expand and innovate at the desired pace. Credit is the fuel of any country` economy and this is not a secret. But what is fueling credit and lending businesses? How do they decide if you are eligible for a particular loan or not?

How AI & Data Analytics could have prevented an amazing Spotify fraud

We`re not sure if you already have heard about this and if not, keep in mind that those couple of minutes will be more than worthy.

The Spotify Fraud

Unknown scammer, allegedly from Bulgaria generated about $3m revenue out of creating and continuously playing a couple of playlists with tracks with an average length of 43 seconds. Spotify is paying artists about $0.004 per play and the fraudster has registered around 1200 premium Spotify accounts, continuously rolling the playlists.

It is believed that such ‘performance’ was achieved via bots automating the skip and play game regarding the Spotify policy to pay for a listened track only its 30 seconds or more. This way, the playlists called ‘Soulful Music’ and ‘Music From The Heart’ became played so many times they made it to number 84 globally and 22 in the US in the playlists charts.

When a computer understands more than you do

It was 1997 when the Deep Blue computer beat the world chess champion, Garry Kasparov. It was the first machine over human victory while playing the mother of all strategic games. Well, even though the Deep Blue computer was created specifically to play chess versus human, it took just a few years more for standard desktop computers to dominate our brains on the chess board. Now there are smartphone chess apps have been able to defeat exceptionally good players.

This was the first time when the machine ‘outminded’ humans. By declaring that AI software scored a better result than humans in a large-scale reading and comprehension test, it seems we are witnessing the second breakthrough.

2018: Data Analytics Trends

It is that time of the year when you take a look back and take an educated guess on what is going on to be in the very near future of data analytics. There is no doubt that in 2018 analytical industries will be not just hot but also rapidly changing. Here are the top trends that will prevail within the New Year.

Scary Data Analytics

Most commonly applied in boosting the efficiency of a measurable processes, data analytics is hardly scary by any means. Well, just like the machines or any product of the human knowledge at all, data analytics can be a scary tool. The frightening element within data analytics is not the power of data but its usage. Prior to Halloween, we would like to share a few scary data analytics applications out of real life.

Coca-Cola Case Study: How spatial analytics makes perfectly targeted product sampling campaign

We all love nice product samplings. This is the best way to meet a product, to experience it from first hand. There are no words or even a picture capable of depicting particular taste. That’s why product sampling campaigns are deeply loved by marketers of foods & beverages. Because they work as nothing else.

Since the A4E blog is dedicated to all thing data analytics, we are willing to share our own experience on how to enhance the performance of such sampling campaign. The Coca-Cola Company representatives approached us with a pretty interesting case regarding their new 0.75l product pack. It is aimed to households consisted of 2-3 members which had to receive the sample during dinner time, providing a meal pairing experience in the comfort of their own home. Nice and sweet, isn’t it?

Why AI can`t beat the fake news?

As data analytics company, at A4E we are more than familiar with the capabilities and potential of Artificial Intelligence widely known as AI, especially combined with some kind of automation. As society members, just like you, we also know that the fake news is not just pieces of information heavily disliked by politicians with disputable reputations. This is why we are curious whether AI is capable to help users and media businesses to distinguish the real news out of fake ones.