Elon Musk and his Tesla Model S started it all. The premium electric sedan was equipped with advanced and self-learning Autopilot system, which can take the chauffeuring work out of the driver. It was a complete breakthrough because if it works as good as it should; it is going to change driving forever. It is all because of Artificial Intellect (AI) and the way it works fueled by data sensors and powered by video analytics. And since we have, to be honest, it wasn’t started by Elon Musk but the automotive industry itself. It doesn’t matter if we talk about rain sensing wipers (Cadillac) or adaptive cruise control (Mitsubishi) or lane departure systems (Mercedes-Benz). Such systems work with predefined events with some variables in the input data and one particular, predefined outcome.
Believe it or not, big data is the new gold. Poured into the fuel tank of the automotive industry, it is transforming itself into growth booster, creating new services and users` benefits. The core focus of big data and cars is not just autonomous vehicles, it is about humans and how they use their cars on an amazingly granular level.