Visits, visitors, events, conversions, orders, time on site, page views, subscribers, average order value, etc. are just a fraction of the e-commerce KPIs and metrics that every online retailer should keep an eye on. All these pieces of data are just the perfect fit for predictive analytics and sales forecasting.
Its huge amount of data which might be modeled in order to project future demand and overall e-commerce performance. This is leading to crucial benefits pushing online retailers further in terms of effectiveness, profitability, and performance.