Tag : e-commerce

7 Nov 2016

How web mining is helping e-commerce to be more successful

Web mining is the process within you are extracting insightful information from World Wide Web. It is possible at different scales and for different purposes. In general, web mining is the term used for data mining application within online collected information. Such technical achievement gives businesses pretty interesting opportunities for the e-commerce businesses and online entrepreneurs.

It is not a secret that there is a staggering amount of information located on the Internet. The annual internet traffic is rated as a 1 zettabyte per year. If you ever have wondered how much data is that, just imagine a cup of coffee on your desk is equal to 1 gigabyte. A zettabyte is the volume of the Great Wall of China.

5 Jul 2016

Why data analytics is crucial for fashion & apparel manufacturers and retailers

Regardless of its size, any fashion or apparel manufacturer is confronted with challenges related to predicting the future.

Unlike the big brands that manage to create and impose trends, smaller players try to foresee what will be the forthcoming changes in consumer tastes. Trends might arise even from occasional events, take for instance Converse sneakers which became a big hit after rock bands like The Ramones wore them onstage on their gigs at the late 70s and early 80s.

Apparel manufacturers often can do nothing but to follow and adapt according to trends. Discussing fashion and apparel, such shifts affects everything – size, color, shape, fabric, price, etc. are a piece of the equation for success or fail.