Big part of the data analytics scientists is to find data correlations. By establishing links between events you can be aware of their triggers in order to get access to better decision making.
Yes, correlations are the key concept in the data analytics but we know correlation doesn’t imply causation. Having this in mind, the Purdue University in Indianapolis held “Spurious Correlations” contest among students and scientists from all over the world. The entries were extremely bizarre and funny like the correlation between ministers` salaries and the price of vodka or the amount of ice-cream sold and deaths by drownings. The winner of that very contest discovered the correlation between the number of storks sighted and the population of Oldenburg Germany. Funny enough, Ron Malzer – the author of the winning entry somehow managed to explain his correlation with the highest rate of adults reading Immanuel Kant in Oldenburg.