It started in the 70`s when Bruce D. Henderson created the growth-share matrix for the Boston Consulting Group. Its aim was to help businesses to analyze a particular product performance within the entire product line. It is simple yet effective approach if correctly applied.
Restaurant owners and managers can benefit too. The growth-share matrix, also known as the Boston Matrix has its restaurants’ custom-made version, called menu engineering. It is a data-driven approach to boosting a restaurant` profit. In this blog post, we are going to share with you how to do it easy and effective as possible.
