Strategy optimization (SO) is a key process, which provides a substantial growth for retail and utility companies.
Generally the application of SO is directed to campaign management – helping the organizations to interact in a better way with their customers. The most popular optimization goals are increase of the revenue, popularity or customer loyalty, reducing the taken risk and so on. The multi-strategy optimization is also an option, where a balance between contradictory objectives is investigated, like the fine tuning between profit and loss.
