Tag : optimization

Actionable Data Analytics: 3 Different Approaches in Strategy Optimization

Strategy optimization (SO) is a key process, which provides a substantial growth for retail and utility companies.

Generally the application of SO is directed to campaign management – helping the organizations to interact in a better way with their customers. The most popular optimization goals are increase of the revenue, popularity or customer loyalty, reducing the taken risk and so on. The multi-strategy optimization is also an option, where a balance between contradictory objectives is investigated, like the fine tuning between profit and loss.

Actionable data analytics: Multichannel marketing strategy optimization

Volume retailers have something in common. A huge amount of data in a couple of directions – customers and products. They are the key foundations of marketing strategy optimization when you have to launch a new product, bundle or a promotion.

Is there a way to maximize multichannel marketing efforts?

Actionable data analytics is doing exactly this. Through different data techniques and approaches, there is an opportunity to extract the maximum. Such optimization is not just possible, it’s a must.