This is a no brainer – weather definitely has its own impact on retail sales. The substantial question is to which extent. This blog post is based on our own analytical insights extracted out of a project we developed and implemented for a chain of pastry shops in Europe.
Our example is giving deep insights on how day-to-day weather change affect daily revenues for a particular retail location. Careful examination of a representative sample of pastry shops shows clearly that the revenues of such kind of retail business may change up to 40% on a day-to-day basis. No doubt, this is big!